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Tech-led commercial ventures · Nairobi

We build the commercial engine behind Africa’s screens.

Rhodenne designs, prices and launches the services that run on mobile networks and pay-TV platforms: bundles, value-added services, streaming and the analytics that decide what comes next.

Trusted by leading African telcos and pay-TV groups

17+ yrs
Commercial leadership in telecoms, digital finance and streaming
4
Practice areas, from bundles to boardroom analytics
2
Bases: Nairobi, and the Netherlands through AfriConnect
CSP
Registered Content Service Provider, ready to launch on operator rails

What we do

Four practices, one commercial goal: revenue that lasts.

We work where networks, content and money meet. Most engagements touch more than one practice.

Telco partnerships

Regulatory framing, operator partnering and engagement, including introductions to the right teams. As a registered Content Service Provider (CSP), we can take services live on operator rails.

  • Regulatory framing
  • Operator introductions
  • Registered CSP
  • Bundles

Shared and VAS services

Value-added services built on operator rails: revenue share, billing and partner onboarding.

  • VAS
  • Revenue share
  • Carrier billing

Entertainment and OTT

Streaming and pay-TV partnerships, content deals and voucher-led distribution.

  • OTT
  • Content partnerships
  • Vouchers

Analytics and decisions

Commercial models, forensic analysis and dashboards that turn data into the next move.

  • Models
  • Forensics
  • Dashboards

How we work

Diagnose, design, deliver.

Short engagements with a clear decision at the end of each stage, so you can stop, scale or switch direction.

Stage 1

Diagnose

We read the numbers first: subscriber base, channels, pricing and partner economics, and where revenue is leaking.

Stage 2

Design

The proposition, the partners, the commercial structure and the business case your board signs off.

Stage 3

Deliver

Launch, distribution and the KPIs we report against until the service stands on its own.

Our partners

Trusted by operators, utilities and ventures across the region.

We have worked alongside these organisations on commercial strategy, partnerships, analytics and digital services.

Safaricom
Airtel
Nairobi City Water and Sewerage Company
Charge24
Stellarstone Capital

Sister company

AfriConnect brings the world’s content to African screens.

Based in the Netherlands, AfriConnect helps content owners and technology companies abroad find their partners in Africa. Rhodenne builds the commercial deal on the ground.

Content ownerStudios, streamers and app makers worldwide
AfriConnectMarket entry and partner matching, from the Netherlands
RhodenneOperator deals, pricing, billing and launch in Africa
  • One team from first introduction to live service
  • Operator, pay-TV and carrier-billing routes to market
  • Revenue-share terms that work for both sides
Roy Njuguna, Founder and CEO of Rhodenne
Founder and CEO

Roy Njuguna

Nairobi, Kenya

LinkedIn

About Rhodenne

Rhodenne is led by Roy Njuguna, a commercial executive with more than 17 years in telecoms, digital financial services and streaming.

He spent seven years at Safaricom and most recently was Regional Head of Partnerships at MultiChoice (now Canal+), where he led the region’s streaming platforms, partnerships and commercial growth. His work covers telco bundling, indirect distribution, OEM and retail channels, and OTT growth.

Roy holds an MSc in Finance and Marketing and a degree in actuarial science, so every recommendation comes with the model behind it.

2011–2018Safaricom
MultiChoiceNow Canal+. Regional Head of Partnerships, streaming
MScFinance and Marketing; actuarial degree

Contact

Tell us what you want to launch.

Send us a note and we reply within one working day. Messages go straight to Roy.

roy@rhodenne.com
+254 720 805 885
P.O. Box 18809-00100, Nairobi, Kenya
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